Our mission, vision & values

We're building a world filled with joyful, confident kids one bike, swim or trail camp at a time. Through play, adventure and practice, our programs help our littlest customers achieve the biggest childhood milestones.

Our mission

Inspire kids to believe in themselves.

Our vision

To create: 
happy dancing,
“I did it” moments.

through the best instructional programs for kids in North America and beyond.

Our values

Be great

Be Great
  • We are innovative trailblazers
  • Be financially responsible
  • Run a well-managed business

Do good

Do Good
  • Use our profits for good
  • Be humble & empathetic
  • Make communities better for having us there

Value people

Value People
  • Nurture individuals, build strong teams
  • Customer experience comes first
  • Be inclusive, diversity makes us stronger

Inspire kids

Inspire Kids
  • Believe in kids
  • Help families
  • Spark confidence, health & independence

Everyone is a leader

Everyone is a leader
  • Autonomy, mastery, purpose
  • Empower & mentor
  • We all drive the boat

Have fun

Have fun
  • Discover, play explore
  • Be quirky
  • Love what we do

Diversity makes us stronger

We are committed to a diverse, inclusive and equitable environment for everyone. We pride ourselves on proactively creating a respectful space that welcomes fresh perspectives from people of all backgrounds.

We are committed to listen, learn and challenge the status quo to both build stronger, more empathetic teams and to celebrate how we walk through the world as individuals. We recognize that this commitment is continually evolving and strive to refine our policies, training and programs to reflect what we have learned.

Our commitments

Need support in finding your dream job? We provide assistance to people who experience barriers to employment. See how we can help.

pedalheads team cheering on and inspiring kids at camp

Stay in the know on key dates and camp announcements!