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Our Mission

Inspire kids to believe in themselves

Kids build confidence every moment they can proudly say (and sometimes shout) “I did it”!

We're here to help create these breakthrough Pedalheads moments through our fun, adventure-filled swim, bike and trail riding programs for kids across North America.

Girl riding a bike using hand signals
Girl swimming and splashing
Instructor and kids Trail Riding
Trail Riding

All grown up

Starting in 1986, our Founder & CEO, Claudia Sjoberg, taught kids how to swim at one location in Vancouver using skills and concepts that put their enjoyment and growth at the centre of our programs.

Claudia Sjoberg

Since then, Claudia has seen Pedalheads evolve from one program, a handful of kids and a kitchen full of her homemade rice krispie squares, to a multinational company that teaches tens of thousands of kids across more than 250 locations each year.

From comfortable warm water to small classes to engaging teaching methods and games, her success is built upon treating our littlest customers like the biggest deal.

See how much we've grown

Kid swimming in Pedalheads pool


To create breakthrough,

happy dancing,🙌 “high fiving”,
“I did it!” moments

through the best instructional programs for kids in North America and beyond.


Happiness is contagious. We're on a mission to inspire as many kids as possible to believe in themselves and live confidently by bringing our programs to underserved communities through Pedalheads+ Plus.


Raise your hand 🙋  if you believe in the potential of all kids and the power of being active and outdoors

Our team sure does and they'd love to meet you. Join us for breakthrough moments, high fives, and happy dancing; all while learning lifelong life skills for kids alongside a friendly and close-knit team of kids at heart.

Our values

Here at Pedalheads, we live by values that help us work together in the best possible way while always seeking to make tomorrow even better for our customers and colleagues. These are the values that are at the heart of our culture:  Be great Do good Value people Inspire children Everyone is a leader Have fun

Be great Do good Value people Inspire children Everyone is a leader Have fun


At the young age of 26, Claudia Sjoberg founded Pedalheads Swim (formerly Atlanis Programs) in Vancouver, BC.

Claudia Sjoberg


We brought the magic to land and launched Pedalheads Bike camps in Vancouver, BC

Pedalheads launches in Vancouver


We hit the trails for the first time with Pedalheads Trail riding

First Trail Camp


We started growing across Canada, starting in Alberta and now servicing Ontario, Quebec and Manitoba

Expansion to AB, ON, QB


We flexed our competitive side with the launch of our annual kickball tournament

Annual Kickball Tournament


We headed across the border and expanded in the US, starting in Seattle and now servicing 7 states

Expansion to the US


We launched our annual strategic planning company-wide trip to reflect, plan and celebrate our team

First Annual Company Trip


Claudia Sjoberg, our Founder & CEO, was awarded RBC Canadian Entrepreneur of the Year in 2017
- Telus Trailblazer 2017

Claudia Receives Canadian Entrepreneur Award


Claudia's furry friend, Muffin, joined the team and is now a household name at the Pedalheads Headquarters in Vancouver, BC

Pedalheads welcomes office dog Muffin to HQ


We opened our first Pedalheads-owned and operated pool in West Vancouver, BC

Pedalheads opens its first owned and operated pool in West Vancouver


We launched Pedalheads+ Plus to provide no cost high quality camps and lessons to families with geographical, financial or other barriers

Pedalheads+ provides no cost camps and lessons to families with barriers


We've continued to grow and help kids build confidence at more than 250 locations across the US and Canada

Pedalheads+ provides no cost camps and lessons to families with barriers

Stay in the know on key dates and camp announcements!